Tag Archives: Marketing

06. Design your car

Have you ever search for your dream car on the web? I did last night and it came up to be a really fun procedure! The most car corporations, official websites have created an interactive process to engage the buyer with his preference car. Visiting the website of both Alfa Romeo and Fiat had a build my car version. Clicking that option you can actually build your car, by selecting your options for the car, from the engine to the colour and the interior styling. On your screen it the car comes up and during the process it changes according your orders. It’s fascinating that you start feeling engaged with the car. You can actually see how will be your car if you ever buy it. Alongside with that procedure, at the bottom of the screen the have the sum of money you are going to pay, which every time you add another option, it adds it at the final sum. At the end you come up with your car as you wanted and the final sum you are going to pay if you buy it. Another evidence of how great corporations have realized the need of a different approaching to the costumer. Through web created a virtual buying process, in order to make the costumer feel interactive and more engaged with the company and the car itself. New media are the answer of creating a virtual environment more profitable for every company. Another impressing point I came up in the Alfa Romeo website was a virtual rally game, which can actually “play” your car. By this I mean that Alfa Romeo created a contest in which the costumer with the best times on the rally game wins the Alfa Romeo car he is playing with. I have to admit that Alfa Romeo communications and marketing team have thought it really well, as the targeting group they are aiming to be males in young age. I haven’t decided yet what car I am going to buy, but for sure I had a great time with my friends designing cars! If you have free time just visit the websites and take a look. I also suggest visiting Porsche website, as they have the same features and impressive cars to design. If only we could afford it too. .



Filed under Marketing, new media

02. Social bookmarking as marketing tool

The social bookmarking is a method of storing and organizing the bookmarks of the internet. This will help the users to remember web links they think useful to revisit or share.To most, included me, this tool was a simple way in organizing websites and links you want to use again in the future. After searching though and some reading on the topic, I started to understand that the use of bookmarks is not that simple as it looks. 

According to Scott Lindsay “on sites where bookmarking is allowed this feature is often divided a second time. In this kind of site environment visitors can see who you have bookmarked or selected as friends, but they can also see how many others have chosen to bookmark your site”

In order to understand better this procedure Lindsay explains that there are also some inner site rakings which count the popularity of your site by the number of the users have bookmarked your site. So as far as, I can realize social bookmarking is a method of creating a network of your friends, family and interested guests. By bookmarking the sites are organized by tags with relevance order by subjects and bookmarks popularity.

Actually is a different way for the internet user to find what he is looking for. According to Mercedes Aspland, “search engines rank their result by using a computer program. However social bookmarking sites will rank their sites on popularity, so how useful they are to the user. This will enable you to find the most useful sites in a certain topic as determined by other web users.”

As we cleared how social bookmarking is used lets emphasize in the opportunities using bookmarking in online marketing. Considering having a business website or a blog, the more bookmarks you have the more visible is your site or blog for the internet users who are searching topics relevant with your website or blog tags. .

On the idea of search engines, it is also worth thinking that the more links you have from social bookmarking sites the more popular your site. This says to the search engines that you are more important and so they will take this into account when raking your site.
Also think about the traffic that these sites get and the people that will see your links. You can get valuable traffic coming to your site directly from the social bookmarking websites if you are posting your links accurately.

To conclude, social bookmarking is one promising way to market you business online and to make your website or blog popular.

Leave a comment

Filed under new media