Have you participated on the Earth hour event?
Earth Hour is a global event organized by WWF and is held on the last Saturday of March annually. It is a worldwide request to households and businesses to turn off their non-essential lights and other electrical appliances for one hour. The purpose of the event is to raise awareness towards the need to take action on climate change.
The event was conceived in Sidney at 2007 and since then it is happening every year with increasing participation and success.
On its first year, 2007, only Sidney was actually carrying across Earth Hour. After only two years, 88 countries and about 4000 cities switched off their lights, supporting the need for action on saving our environment.
But how all these people got informed about the event? Is it only through the conventional media?
Through a quick web research I found thousands websites, communities and blogs referring to the event.
Then looking in Google blog search there are 11,533,980 refers to earth hour and Wikipedia has a page explaining what Earth hour is.
So that’s an impressing example of the web power I was mentioning in one of my previous posts. That’s a good way to use this power by contributing to common good.