Have you ever search for your dream car on the web? I did last night and it came up to be a really fun procedure! The most car corporations, official websites have created an interactive process to engage the buyer with his preference car. Visiting the website of both Alfa Romeo and Fiat had a build my car version. Clicking that option you can actually build your car, by selecting your options for the car, from the engine to the colour and the interior styling. On your screen it the car comes up and during the process it changes according your orders. It’s fascinating that you start feeling engaged with the car. You can actually see how will be your car if you ever buy it. Alongside with that procedure, at the bottom of the screen the have the sum of money you are going to pay, which every time you add another option, it adds it at the final sum. At the end you come up with your car as you wanted and the final sum you are going to pay if you buy it. Another evidence of how great corporations have realized the need of a different approaching to the costumer. Through web created a virtual buying process, in order to make the costumer feel interactive and more engaged with the company and the car itself. New media are the answer of creating a virtual environment more profitable for every company. Another impressing point I came up in the Alfa Romeo website was a virtual rally game, which can actually “play” your car. By this I mean that Alfa Romeo created a contest in which the costumer with the best times on the rally game wins the Alfa Romeo car he is playing with. I have to admit that Alfa Romeo communications and marketing team have thought it really well, as the targeting group they are aiming to be males in young age. I haven’t decided yet what car I am going to buy, but for sure I had a great time with my friends designing cars! If you have free time just visit the websites and take a look. I also suggest visiting Porsche website, as they have the same features and impressive cars to design. If only we could afford it too. .